Equip your teams to think creatively – on demand.

Is something getting in the way of your innovation efforts? Learn how to be less 'blinkered'...

SIT is now (also) online
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Let’s come up with coherent and compelling answers to the big questions about your business: Why do you do what you do? Where are you going? What’s in in for the customer? (which customers?), So what for your employees, what do you stand for? Who are you as a brand?
The most meaningful and pragmatic way of tackling your marketing strategy is to work through how you manage value from 'understanding' through to 'measuring'. A neat and helpful framework I adapted from my MBA and have used effectively with a range of clients in strategic work.
We know we need to be strategic but all too often, our strategic thinking is bound by tools & frameworks that are cognitively distant from the real world and will not lead to the creative solutions we require. Rachel offers robust ways to challenge assumptions and biases in a systematic way, break existing connections and making new ones, harness constraints and even flip problems and threats into resources! It's very exhilarating and growth mindset!
One of the many upsides of SIT is that it is so learnable. Give your teams the skills to harness the SIT method on demand and to understand when to use it with other toolsets. Ask for a training proposal for your company or in your area. See 'Solutions' tab.
When you want to be more productive, you often eliminate something. I tackle productivity & process improvements differently. I will take you down unexplored paths getting to ideas faster.
Have me help you to develop new products, challenge or improve existing ones and build an innovation pipeline.
S.I.T offers a problem solving approach that not only embraces the problem and challenges assumptions but helps push the inventiveness of your ideas further.
I can help you develop an innovation strategy, framework and community that fits your strategy, aspirations and culture.
We bring together some of the best components of a 'hackathon' but make them more efficient by using the rigour of thinking tools and the discipline of using what we have. The result is more novel yet viable ideas.
Systematic Inventive Thinking is a thinking method developed in Tel Aviv in the mid-1990s. Derived from Genrich Altshuller's TRIZ engineering method, the premise of our work is the idea that all innovations share common patterns. Based on these patterns, we have designed a structured method that enables you to innovate not outside but inside the box, using what you already have.
Because we help you scan for fixed thinking, we are relevant to any part of your organisation that might get into a habit of doing things the way they have always been done and need to scan for blind spots to unearth more creative solutions.
We work with you to generate and implement ideas that are both creative and actionable; we teach skills that help you think and act differently in an effective way; and we help you design the structures that will help innovation become consistent, systematic, and reliable throughout the organisation.
Organisations in Australia and New Zealand find S.I.T. impactful because it is more than just a process to follow; it shifts our thinking and gives us a shortcut to a more creative solution. It is:
- Proven, learnable and can be used on demand; - Industry, sector and even department-agnostic *- *Effective in innovating on product pipeline, engineering design, processes, business models; - Able to deliver business impact and viable outcomes using the resources you already have; - Powerful alone and in combination with Lean Six Sigma, Design Thinking, Jobs to be done and Agile - as well as strategy tools such as the Business Model Canvas
Rachel Audigé is the Director of S.I.T. Australia and New Zealand. She has been working with the method since 2005. First in France as an intrapreneur and later in Melbourne driving an Innovation Community in Bayer. In 2015, she set up S.I.T. Australia and New Zealand and loves working with a large variety of clients and across a broad range of problems, business models, strategies, marketing ideas, products and processes.
Organisations in Australia and New Zealand find S.I.T. impactful because it is more than just a process to follow; it shifts our thinking. S.I.T. is

